1. Welcome emails
So, you’ve just earned yourself a new client — congratulations! Don’t let your joy over your recent acquisition overshadow your need to keep this new customer loyal. Fortunately, with marketing automation tactics, you can welcome every new client who joins your business.
Sending a welcome email is more than a great way to create a positive first impression. On average, welcome emails can help you generate 320 percent more revenue than compared to a promotional email.
They’re also more likely to lead to clicks and opens too.
2. Win-back programs
You can’t keep 100 percent of your clients dedicated to your services — but you can improve your existing client retention with marketing automation. Win-back programs are the perfect way to reconnect with your clients and reignite interest in your brand or services.
Dropbox, a company that offers cloud storage services, provides an excellent marketing automation example when it comes to reestablishing contact with past clients or at-risk customers.
Take a look at their win-back emails.
3. Downloadable gated content
Gated content is useful for a handful of reasons.
Not only do you get to generate new leads but you also get to provide users with helpful information. That’s why downloadable gated content is a proven strategy for lead generation, as well as another example of marketing automation.
WebFX, for instance, features a library of downloadable marketing content.
If your team decides to invest in their marketing strategy, make sure you’re creating content that appeals to your target audience. You want your guides or templates to answer user questions and resolve user pain points.
It’s also critical that your team makes it a seamless process for users to access this content.
4. Lead magnets
For companies today, getting leads can take a lot of time and energy.
In marketing, your magnets are how you go about earning your leads. Magnets typically consist of any measures that help you gain a user’s information. These measures can include video series, exclusive podcasts, and even contests.
5. Abandoned shopping cart emails
Surveys show that roughly 54 percent of consumers regain interest in a company after receiving a reminder email. So, don’t get discouraged by abandoned shopping carts just yet. You can use marketing automation to motivate those shoppers to check out.
If you operate an ecommerce business, for example, and have found that you deal with consumers leaving items unpurchased in their virtual shopping carts, you can start sending out an automated abandoned shopping cart email to improve your targeting efforts.
6. Onboarding campaign
After being installed a month, apps lose an astonishing 90 percent of average daily users. Companies without an app aren’t strangers to the difficulties of keeping users interested in their products or services, either.
Fortunately, onboarding campaigns make it easier to convert consumers into loyal clients.
RunKeeper, a GPS tracking app, provides a funny yet useful example of marketing automation at work. When users download the app but don’t use it to track their steps, the app sends a personalized email to help get users back on board.
The email captivates the reader’s attention from the moment they open the message and see the personalized “note.” Plus, the clear CTA instills a sense of urgency in users to use the app as soon as possible.
As this marketing automation example demonstrates, your business needs to get creative when it comes to capturing user attention. It also emphasizes the usefulness of email, which can help your company interact with users — especially if they’re not using your app.
7. Transactional emails and updates
Your clients want to feel confident every time they finalize their purchase.
With online shopping, however, they don’t feel the same assurance as when walking out of a brick-and-mortar store with their new items in their hand. That’s why ecommerce companies send a series of emails to track an order’s progress.
These emails can include:
- Order confirmation
- Shipment confirmation
- Delivery confirmation
If you operate an ecommerce business, these confirmation emails are crucial.
Customers want to know that their online purchases have processed and are on their way to their home. A useful confirmation goes beyond providing tracking numbers and expected delivery dates, however.
A smart strategy for these emails focuses on a referral program or future purchase discount.